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School of Observation [SOO] is an interdisciplinary design and research agency creating and developing ideas, projects, and objects. School of Observation is also an independent publishing house based in Berlin. In 2018 we started attending our first art book fair Friends with Books. SOO’s founder is the Swiss-Egyptian Amanda Haas. Her studio is based in Berlin whilst the client reach is worldwide. The practice spreads from graphic design to strategy, from art to creative direction. Visit www.amandahaas.ch for more. The artist Giacomo Santiago Rogado has been a collaborater in various projects and has recently joined the School of Observation. www.rogado.com 


School of Observation
Danziger Straße 166
10407 Berlin
Germany



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